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Brand Activations

Keep up to date with our brand activations...

Here is the HG Recommends and brand activation calendar for 2023.

All activations are fully funded and practices are selected by our brand suppliers based on sell-in. Practices are then given the option to opt-out.

Activations include window campaigns, landing pages, and social media assets.

Further information will be communicated ahead of each campaign.

Please bear in mind that these dates are provisional and may change throughout the course of the year. To ensure you don't miss any changes, keep an eye out for our monthly editions of FYEye which will include monthly updates on all our brand activations.

2022 Activations

Last year we ran 389 fully-funded brand activations for practices within the group all across the UK.

Results: Double-digit increase in all cases, and in some we saw a triple of quadruple increase in sales volume.

If you would like to peruse some of 2022 brand activations, download the PDFs below.


Download PDF • 2.17MB


Download PDF • 1.17MB

maui jim

Download PDF • 1.47MB


Download PDF • 2.22MB

tom ford

Download PDF • 1.45MB

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If you have any questions or would like to find out more about the article above, use contact details below to get in touch with Marketing Team.

01254 708422

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