Keep up to date with our brand activations...

Here is the HG Recommends and brand activation calendar for 2023.

All activations are fully funded and practices are selected by our brand suppliers based on sell-in. Practices are then given the option to opt-out.

Activations include window campaigns, landing pages, and social media assets.

Further information will be communicated ahead of each campaign.

Please bear in mind that these dates are provisional and may change throughout the course of the year. To ensure you don't miss any changes, keep an eye out for our monthly editions of FYEye which will include monthly updates on all our brand activations.

2022 Activations

Last year we ran 389 fully-funded brand activations for practices within the group all across the UK.

Results: Double-digit increase in all cases, and in some we saw a triple of quadruple increase in sales volume.

If you would like to peruse some of 2022 brand activations, download the PDFs below.

BAUSCH+LOMB

gotti

maui jim

silhouette

tom ford