Seeing gaps in your diary?

One way to combat a slow diary is to target lapsed patients. A lapsed patient campaign is a form of direct marketing that targets patients who are overdue and have not engaged with your practice for 14 - 18 months.

This campaign is typically either an Email, SMS, letter or ideally, a mix of channels. We recommend that the first communication you send to a lapsed patient is an email/letter with a follow-up SMS (text message) a week or so later as a reminder.

It is estimated that the open rate for emails stands at 25%, while the open rate for an SMS is a staggering 98%.

Ultimately the aim is to convert these lapsed patients into active patients.

There are many ways to entice a patient to come back to your practice:

- Offer them an incentive (e.g. discount)

- Tell them about new brands, services or equipment you've invested in

- Remind them of the importance of good eye health (No scaremongering!)

In the PDF below, you can find an example of a lapsed campaign, there are assets for:

- Email mock-up

- Letter mock-up

- SMS (text message)

HOW TO ORDER YOUR ASSETS...

• Please fill out this JotForm - https://form.jotform.com/211154386422349

If your request falls outside of what you can order on the form, please email marketing@hakimgroup.co.uk. If you have not received a confirmation email from one of the team within 2/3 days please call us.