HG Lens Promotion Campaign

To welcome in the New Year, the Growth Team at HGHQ have once again teamed up with our approved lens suppliers.

The lens promotion is a perfect opportunity to drive footfall to your practice and increase your average dispense value.

To help you shout about the offers, the Growth Team have created various featured campaigns that will be live from January 20th - March 31st.

For more information on the terms with suppliers, follow this link - https://www.hghelphub.com/approved-suppliers/lens-promotions-2023

To opt in for a campaign, please complete this form - https://form.jotform.com/220324994878368

Campaign information

We have 5 artwork options available. You can find examples of all assets within our campaign guide below.

One pair is never enough

This artwork can be used as a general message that 'one pair is never enough'. This can also be used as a call-out for "Buy a complete pair of spectacles and receive a second pair half price" or any of the other lens promotions.

Why this campaign?

Promoting second-pair sales is a great opportunity to increase average dispense value.

Key objectives

• Increase second-pair purchases

• Sell through old stock

Two for the price of one

Buy a pair of complete spectacles (that qualify for the promotion) and get a second pair of lenses free.

Why This Offer?

The campaign is designed to help sell multiple pairs. Offering lenses in a second pair to entice patients to purchase a second frame at full price.

Key objectives

• Shift old stock

• Increase average dispense value

• Increase second-pair purchases

Buy one pair get a second pair of lenses half price

Buy a pair of complete spectacles (that qualify for the promotion) and get a second pair of lenses at half price.

Why this campaign?

A pure lens offer will give you the best profit overall as you are charging full price for the second frame and covering the cost of the lenses in the second pair.

Key objectives

• Increase average dispense value

• Increase second-pair purchases

• Shift old stock

When two become one

A generic campaign with no specific promotion, highlighting the benefits of varifocal lenses.

Why This campaign?

A campaign to target patients who aren't currently multi-focal wearers and also highlighting the benefits of varifocal lenses.

Key objectives

• Increase varifocal lens sales

• Increase average dispense value

One pair fits all

A generic campaign with no specific promotion, highlighting the benefits of varifocal lenses.

Why This campaign?

A campaign to target patients who aren't currently multi-focal wearers, highlighting the benefits of varifocal lenses.

Key objectives

• Increase varifocal lens sales

• Increase average dispense value

ASSETS AVAILABLE

A1 posters X2

A5 Strut Cards X2

Thank you cards X250

Recall graphic (For adult groups on Optix)

IPTV digital signage

Social post

Email Broadcast

Total cost - £70

To opt in

To opt in for a campaign(s) please complete this form - https://form.jotform.com/220324994878368

Potential customer journeys