Practice Brand Guidlines
Your brand is the face of your practice.
Branding is extremely important as it differentiates you from your competition, communicates to your patients your practice personality and sets a first impression to potential new patients.
There are many elements that make up your brand.
Your brand identity
A strong, clear and consistent brand identity across all marketing channels is vital as it helps patients instantly identify who you are or what you do. It is the visible things that make up your brand, things such as your logo, brand colours, design and language.
There are many different kinds of logos.
Logos that utilise an icon give a visual cue about the practice’s personality, and can be utilised to quickly communicate this with your patients.
Logotype logos give a premium and professional look, and as such are
heavily used by top designer brands.
Colour is as important to a brand as its logo. It instantly conveys personality and values and will represent your brand in some situations that your logo cannot.
A vibrant twist - Adding in a more vibrant colour into the palette creates a trendy and youthful feel, whilst maintaining the core of the previous palette.
Bold and Youthful - Adding two really bold and contrasting colours to the existing monochromatic palette makes a bold statement, and will appeal to a younger demographic.
Colourful - Adding a well balanced primary palette is bold, exciting, stylish and youthful - and a definite statement of change for the practice.
Cool corporate - A well-considered corporate palette with a flash of colour delivers the style and substance message that you seek.
Monochromatic - A monochromatic palette oozes style and sophistication. By shifting the hue from the original black to another colour, the palette also appears fresh.
If you would like a review of your current branding or are thinking of rebranding, contact the marketing team.
Branding is not just about your logo, it's about the experience you provide; the feeling your customers have when they have engaged with you! A memorable customer journey is vital to creating a strong brand experience.
It's the little things that make a big difference - if we use Doubletree Hilton (Hotel chain) as an example, upon arrival customers receive a warm, fresh out the oven chocolate cookie!
Here are a few little things that you can do to help create them little moments of magic:
- If you offer coffee to patients while they wait, remember how they have it and make it beforehand on their next visit
- See their past purchases before suggesting frames when dispensing.
- Buy them a coffee!
A strong, clear identity with values and a memorable brand experience is sure to bring customer loyalty and customer trust, which is crucial in the optical industry.
If you would like a review of your branding or are considering a rebrand, get in touch with the marketing team!
Below is a pack with some examples of amazing rebrands we have done across the group in 2022, be sure to take a look!