Understanding Your Brand And Your Objectives...

To more effectively understand which campaigns would work best for your individual practice, it can usually help to try and determine what your practice personality looks like.

What type of practice are you?

In exploring your practice personality there are several 'types' that you may fit into. This doesn't necessarily mean that you have to fit into only one of these, it may be that you are a mix of several - we tend to find that this is more often the case. However, it is incredibly useful from a marketing perspective to understand which types you lean towards.

○ There are four marketing calendars for each profile - once you know where your practice sits, these calendars will prove to be a useful guide to a year-long marketing plan.

○ Jot down where you feel your practice sits on the scale below, with 1 being the least and 10 being the most for each profile.

What are your objectives?

• Constantly ask yourself… What are you trying to achieve? This will help plot out your objectives.

• Where do you feel you sit?

• Calendars can be flexed to suit your practice.

Now that you have a better understanding of your practice personality and objectives, check out our example practice personality calendars linked below:

https://www.hghelphub.com/marketing-2/marketing-planning-calendars