Understanding Your Practice KPI's

Here is our guide on understanding KPIs and how they can help you get the very best results to elevate your overall practice performance.

Three Golden KPI's:

Conversion | ADV | Volume Driving

As a Marketing team our aim is to create campaigns which align with these three core KPI's. When requesting a campaign from the Marketing team it is best to first look at what areas of the business you are looking to improve.

Whether that's improving the conversion rate of eye examination to dispense. Getting more patients through the door and into the chair for an eye examination, or raising the ADV by pushing second pairs, lens upgrades or premium brands.

We deliver turn key solutions and campaigns with exactly these goals in mind and work to facilitate them for your practice.

Examples of campaigns linking to KPI's :

Conversion & ADV:

• Lens Promos

• Eyewear Styling

• Children’s Upgrades

• Premium lens Upgrades

• Dispensing tools

Volume Driving:

• Make Your Sight A Priority

• B2B (business to business)

• Recommend a friend

• Google reviews

• Advanced Services such as OCT and Optomap

• Eye examinations available

Recurring Revenue:

• Eyecare plans and Contact+

• Myopiacare

• Corporate eyecare

The campaigns you choose should always link back into your objectives.

If you want to learn more about how to determine suitable objectives for your practice, check out our 'Practice Personalities' page in the 'Marketing Planning and Tools' section.

Also take a look at our marketing campaign calendars, these are split into personalities to give you inspiration for the year ahead.