Marketing Team
Marketing serves as the face of your business, coordinating and producing all materials required to represent your practice and products. It is our role to reach out to your patients and the local community. Also looking to create an overarching image that represents your practice in a positive light through PR.
David Barker
Head of Growth & Omnichannel
How I support the practices...
I work with the Growth Team (Marketing, Digital & Production) to shape effective communications and develop them across physical and digital touch points. Looking to deliver market leading end-to-end patient communications that are distinctive, seamless, and best-in class. Providing compelling reasons for patients to choose an independent as their eyecare and eyewear provider.
A fact about me that is not work related...
Formerly a member of an underground Haiku battle squad:
Maximilian's
Mexican Revolution
Melancholia
Declan Bailey
Head of Marketing
How I support the practices...
Marketing strategy
Shark inductions
Merger transition
HG events
Lead on direct marketing
Lead on mystery shopper
A fact about me that is not work related...
I can do the worm.
Catherine Hogan
Head of PR and Communications
How I support the practices...
PR strategy, marketing campaign strategy, window campaigns and POS support, Shark inductions and lead on Viewpoint and The Independent Optician.
A fact about me that is not work related...
Head of PR and Communications by day, shopaholic and dreamer always... Mummy to Harry and Spencer, wife to Dave. Not exactly a superhero power but I have had no sense of smell since 2007!
Heather Cherowbrier
Graphic Designer
How I support the practices...
Create content for campaigns/events, gif creation and lead on 'The Independent Optician'.
A fact about me that is not work related...
I can write backwards with no problem so that if you were to put the writing to a mirror it would read normally.
Michael Jaques
Marketing Executive
How I support the practices...
Campaign coordinator
IPTV Practice events
Brand Coordinator
A fact about me that is not work related...
I make a nice Paella?
Jad Biard
Social Media Executive
How I support the practices...
I support practices with their social media in two main ways – firstly, with organic content to advise on overall strategy and technical aspects
Secondly with any paid campaigns they want to run, for these I deliver the full campaign, monitor and report on the results.
A fact about me that is not work related...
I was born in Lagos, Nigeria
Safiya Shafqat
Social Media Assistant
How I support the practices...
I assist practices with their organic social media (basically, anything that is not an ad). I provide technical support, assistance with page management, run social media brand campaigns and offer social media strategy advice, and content creation training.
A fact about me that is not work related...
Since a very young age, I have been interested in art and history. Visiting galleries, museums, and fancy restaurants are some of my favorite things to do. The sight of mushrooms scares me, and I'm afraid of heights!
Bhavesh Jetha
Graphic Designer
How I support the practices...
Creating content for their practice, including events.
A fact about me that is not work related...
I love cooking new and unique dishes.
Stuart Bainbridge
Head of Design
How I support the practices...
I enable and assist the design team in creating concepts and designs for practice branding and marketing.
A fact about me that is not work related...
I'm a season ticket holder at the mighty Accrington Stanley!
Dipesh Dhodakia
Graphic Designer
How I support the practices...
As a graphic designer, I support the practices by being creative and designing any POS, campaigns and event collateral. It’s my task as a designer, to make sure that the design and ascetics from the marketing team is ahead of the game as well as making sure your practice stands out from its competitors. As part of the marketing team we should be creating effective campaigns without you taking too much time from running your practice.
A fact about me that is not work related...
One of my most memorable holidays was when we took my mum on a surprise cruise trip to the Caribbean. She wasn’t expecting anything, so to put her on a plane without knowing where was going, then realising that she would be waking up in a different destination everyday day was a dream come true for her.
Mia Joyce
Marketing Executive
How I support the practices...
Manage any marketing requests that come through for my practices, locate and liaise with print suppliers, deal with all practice phone/email queries in regards to marketing, generate ideas for Quarterly marketing campaigns, create concepts for projects & designs, brief and critique the designers until work is completed, Attended practice visits & shark inductions - come up with ideas for different practices in regards to marketing themselves within the practice and online.
A fact about me that is not work related...
I have a degree in drama & performing arts and love to sing :)
Hannah Park
Senior Marketing Executive
How to I support the practices...........
I support the practices with all of the Marketing requirements. This can range from window VM, putting adverts for publications together, looking at ways to increase practices ADV and conversions. I also get the opportunity to visit practices to meet the teams and see the practices which really helps putting a relevant marketing strategy in place for them.
A fact about me that’s not work related.........
I am a total Spin junkie and you’ll find me every morning doing a 6.30am class before heading into the office. I also love hiking and one day would love to do Mount Blanc!
Claire Ward
PR & Marketing Assistant
How I support the practices............
My position at HG is a Marketing & PR assistant. This means I get to be involved with lots of fun projects within the Marketing team, such as organising featured campaigns, FYEye and practice events. I also act as a point of contact for practices regarding any of their marketing needs. On the PR side of things, I am involved in writing press releases, proof reading work and writing copy.
A fact about me that is not work related............
I recently finished my degree in English and American Literature and Culture at the University of Hull.
Sophie Gaul
Marketing Assistant
How I support the practices
I respond to marketing requests that come through from practices such as direct campaigns, POS and events. I also support with upcoming brand activations.
A fact about me that is not work related
I taught myself how to play keyboard on a song to song basis
Saad Rahman
Artworker
How I support the practices...
Hi my name is Saad and I joined HG in June as a Artworker in the Design Team.
A fact about me that is not work related...
My hobbies include cooking and being a dad to my newborn baby girl! A fun fact about me is that I auditioned for Indian idol as a teenager!
Hafsa Siddiq
Graphic Designer
How I support the practices...
I support the practices by working closely within the Digital, Design and Marketing teams to deliver creative design solutions. I create visual concepts to communicate ideas, through various assets across both print and digital. Focusing on campaign creation, I develop designs for our practices with an illustrative flair!
A fact about me that is not work related...
I like to skateboard.