Hakim Group - white icon web RGB.png

Hakim Group 

Practice Video

A brief overview

scroll-icon.gif

On the day 

On the day of the visit, we will arrive just before our scheduled time and firstly have a quick chat with you to go over the agenda for the day.

We will then need somewhere where we can store our equipment, this could be a back office or storage room. Then we'll set up the equipment we need and begin capturing both photo and video content.

Image by Sherzod Max

Video Shoot

What we need from practice

  • The practice is tidy and any unnecessary marketing material is removed
     

  • The frame displays are full if possible
     

  • Remind any patients of when they are scheduled to come in for the interview
     

  • Remind all of the staff members who need to come in on the day of the visit

Plan for the Day

& what to expect

On Arrival 
Quick debrief with partner/shark 

Store equipment out of the way

Set up times:

  • Interview - Approx 20 minutes

  • Headshots - Approx 10 minutes

B-roll & Photography

Interior Shots

(Approx 30 minutes)
 

Shot list

B-roll & Photography

Exterior Shots

(Approx 20 minutes)
 

Shot list

Patient Journey 
Exterior & Interior

(Approx 1 hour)

Shot list

Staff action shots
Interior 

(Approx 30 minutes)

Shot list

Staff Interviews

Interior 

(Approx 20 minutes Each)

Shot list

Patient Interviews

Interior 

(Approx 15 minutes Each)

Shot list

Staff Headshots

Interior 

(Approx 15 minutes)

Shot list

Team Photos

Interior 

(Approx 15 minutes)

Shot list

B-roll & Photography

Interior Shots

(Approx 30 minutes)
 

  • Wide shots of reception

  • Wide shots of waiting area

  • Wide shots of the frame displays

  • Wide shots of testing room

Interior Scene 

Shot List

  • Close ups of reception 

  • Close ups of waiting area

  • Close ups of frame displays

  • Close ups of testing equipment

 

B-roll & Photography

Exterior Shots

(Approx 20 minutes)
 

Exterior Scene one

Shot List

  • Wide shots of practice exterior

  • Wide shots of surrounding area/ local landmarks

  • Close ups of practice exterior features

 

Patient Journey 

Exterior & Interior Shots

(Approx 1 hour)
 

Patient Journey Scene 

Shot List

  • Following patient into practice

  • Patient interacting with receptionist

  • Patient waiting to be seen

  • Patient having pre-tests done

  • Patient being taken into testing room

  • Optom asking patient questions

  • Optom performing different eye test steps

  • Patient looking at frames

  • Patient being helped by dispensing opticians

  • Patient sat at dispensing desk talking to patient

  • Dispenser measuring patients frames/face

  • Patient leaving with their purchase

 

Staff action shots

Interior Shots

(Approx 30 minutes)
 

Team Scenes

Shot List

  • Staff interacting with each other 

  • Staff talking to patients

  • Staff talking on phone

  • Staff working on computer

  • Staff working cleaning/restocking frames

  • Staff making patient a drink

 

Interviews In Practice

Team & Patient

(Approx 20 minutes each for team & 15 minutes each for patients)

Team Interviews 

Possible Team Members

  • Partner

  • Practice manager

  • Optometrist

  • Dispensing optician

  • Receptionist

Patient Interviews* 

From selected patients

  • (When a patient is available for the shoot) 

Updated Examples 

coming soon 

 

Team Photos & Team Headshots
 

(Approx 30 minutes)
 

Team Photo 

Examples

For the team photo section, we'll look for a style and place to take the images that best represent the practice. 

 

press to zoom

press to zoom

press to zoom

press to zoom
1/4

Team Video 

Examples

During the team photos section, we will also shoot some short videos of the team while setting up the pictures which is a nice candid way to show the team in practice. 


 

Team Headshots

Examples

The team headshots will generally follow the style of the team photo, though naturally if you have other idea about how you;d like the team to shoot please do let us know.